Question 1

If you're a frequent user of social media,much of what you write will involve

Accepted Answer

A)  orientations.
B)  narratives.
C)  reference materials.
D)  status updates and announcements.E) B) and C)
F) A) and B)

Question 2

Many companies have formal email policies that include restrictions on sending

Accepted Answer

A)  personal messages via corporate email.
B)  confidential or proprietary information.
C)  material that might be objectionable or offensive to others.
D)  all of the above.E) B) and D)
F) C) and D)

Question 3

The collaborative nature of wikis makes them suitable for

Accepted Answer

A)  getting messages out in a hurry.
B)  aggregating "crowd knowledge."
C)  replicating radio or video broadcasts.
D)  distributing discount coupons.E) C) and D)
F) All of the above

Question 4

When is messaging the best choice for a sender?

Accepted Answer

A)  When the message will need a thoughtful reply
B)  When attempting to avoid overload problems
C)  When security and privacy is important
D)  When the information should be seen and acted on immediately
E)  When nonverbal signals would enhance the messageF) B) and D)
G) None of the above

Question 5

How can you make website information easier for the reader to absorb?

Accepted Answer

A)  Avoid skimmable formats
B)  Break the information into small,self-contained chunks
C)  Maintain consistent,English-language content for global audiences
D)  Incorporate links to podcasts
E)  Avoid using the inverted pyramid style for designF) A) and E)
G) B) and D)

Question 6

Using the "return receipt requested" feature when you send an email

Accepted Answer

A)  announces that your message is urgent.
B)  asks the person who receives your email to fill out a questionnaire.
C)  triggers a message back to you when the recipient receives or opens your email.
D)  plays a short audio file when the receiver opens your message.E) A) and B)
F) A) and C)

Question 7

What can be done to develop a more effective email message on the first attempt?

Accepted Answer

A)  Incorporate appropriate emoticons
B)  Use a signature block
C)  Proofread the message
D)  Plan the message
E)  Choose the proper mediumF) B) and C)
G) A) and D)

Question 8

Multi-page websites are easy for mobile users to navigate.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following can be done when using messaging systems in order to minimize the number of messages required?

Accepted Answer

A)  Create an outline for each message
B)  Write coherent and complete responses
C)  Respond as quickly as possible
D)  Increase the use of acronyms
E)  Replace a casual,personal writing style with one that is more formalF) C) and D)
G) B) and D)

Question 10

Discuss the advantages of using email as a primary medium of communication.

Accepted Answer

First,email is universal.Anybody with an...

Question 11

What can be done to make a large corporate website more user-friendly?

Accepted Answer

On large corporate or organizational web...

Question 12

Which of the following describes the content structure and navigational flow of a website?

Accepted Answer

A)  Augmented reality
B)  Versatility
C)  Information architecture
D)  Message strategies
E)  CollaborationF) A) and B)
G) A) and C)

Question 13

Which of the following is one way an organization can cost-effectively adapt a website for a global audience?

Accepted Answer

A)  Translate each page
B)  Use clear and specific links
C)  Localize the homepage while leaving deeper pages in their original language
D)  Develop detailed content in various languages
E)  Use informative heading and summarize contentF) B) and E)
G) B) and D)

Question 14

How does outlining the information architecture of a website help improve the reading experience for site visitors?

Accepted Answer

Because the web is a multidimensional me...

Question 15

When you're using an inverted pyramid style to write content for the web,

Accepted Answer

A)  put the least important information at the top of the message.
B)  put the most important information at the top of the message.
C)  put the least important information in the middle of the message.
D)  put the most important information at the bottom of the message.E) None of the above
F) C) and D)

Question 16

How can mobile blogs and mobile podcasting be effective tools for use with digital devices?

Accepted Answer

Smartphones and tablets are ideal for mo...

Question 17

A ________ offers regular podcasts on a consistent theme,designed for a public audience.

Accepted Answer

A)  cyber scheduler
B)  social stratagem
C)  podcasting channel
D)  programming networkE) B) and C)
F) A) and C)

Question 18

When drafting website content,how does the inverted pyramid style of presenting information help the reader?

Accepted Answer

A)  Readers will choose only the additional layers they want to
B)  Readers will trust the accuracy of the content
C)  The website will appear more authoritative
D)  Information will be viewed as concise but skimmable
E)  Main ideas will be easier to linkF) C) and D)
G) D) and E)

Question 19

The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.

Accepted Answer

A)  linear nature
B)  versatility
C)  objectivity
D)  narrow scopeE) A) and B)
F) B) and D)

Question 20

What is the difference between an orientation and a summary?

Accepted Answer

A)  An orientation tells readers the key points of the information; a summary includes reference materials
B)  An orientation is a miniature version of the document; a summary tells the readers where to find key points
C)  An orientation tells readers where to find key points; a summary gives the readers the key points
D)  An orientation includes reference material; a summary offers teasers by withholding key pieces of information
E)  An orientation uses narratives; a summary reminds the readers of key points they just readF) B) and C)
G) C) and D)

Exam 7: Digital Media

When is messaging the best choice for a sender?

Correct AnswerverifiedShow Answer

When drafting website content,how does the inverted pyramid style of presenting information help the reader?

Correct AnswerverifiedShow Answer

The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.

Correct AnswerverifiedShow Answer

A ________ offers regular podcasts on a consistent theme,designed for a public audience.

Correct AnswerverifiedShow Answer

How can you make website information easier for the reader to absorb?

Correct AnswerverifiedShow Answer

What is the difference between an orientation and a summary?

Correct AnswerverifiedShow Answer

What can be done to develop a more effective email message on the first attempt?

Correct AnswerverifiedShow Answer

The collaborative nature of wikis makes them suitable for

Correct AnswerverifiedShow Answer

Discuss the advantages of using email as a primary medium of communication.

Correct AnswerverifiedFirst,email is universal.Anybody with an...View AnswerShow Answer

How does outlining the information architecture of a website help improve the reading experience for site visitors?

Correct AnswerverifiedBecause the web is a multidimensional me...View AnswerShow Answer

When you're using an inverted pyramid style to write content for the web,

Correct AnswerverifiedShow Answer

Which of the following is one way an organization can cost-effectively adapt a website for a global audience?

Correct AnswerverifiedShow Answer

What can be done to make a large corporate website more user-friendly?

Correct AnswerverifiedOn large corporate or organizational web...View AnswerShow Answer

Which of the following can be done when using messaging systems in order to minimize the number of messages required?

Correct AnswerverifiedShow Answer

Using the "return receipt requested" feature when you send an email

Correct AnswerverifiedShow Answer

Many companies have formal email policies that include restrictions on sending

Correct AnswerverifiedShow Answer

How can mobile blogs and mobile podcasting be effective tools for use with digital devices?

Correct AnswerverifiedSmartphones and tablets are ideal for mo...View AnswerShow Answer

Multi-page websites are easy for mobile users to navigate.

Correct AnswerverifiedShow Answer

Which of the following describes the content structure and navigational flow of a website?

Correct AnswerverifiedShow Answer

If you're a frequent user of social media,much of what you write will involve

Correct AnswerverifiedShow Answer

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First,email is universal.Anybody with an...
View Answer

Correct Answer
verified
Because the web is a multidimensional me...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
On large corporate or organizational web...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Smartphones and tablets are ideal for mo...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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